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The "Dream" client...

November 10, 2018

Being a videographer is one of the best jobs in the world (in my biased opinion). No day is the same, no client is the same - every job is different. The reason I've decided to document some of the jobs I have had over the last couple of years is to clear up and shed some light on what the job entails, the endless bumps in the road that are endured and sometimes enjoyed (I like a challenge!) and why, when asked for set prices, I struggle to give them. If you choose to invest in videography to improve your marketing campaigns (which you should be doing in 2018!), the path we go down together isn't going to work for everyone. The style, pace, colouring, composition, structure and overall message used to market a big manufacturing business to gain investors isn't going to match the video created for a cute high street shop selling stuffed toys to children. In the same way, even if the business is the same, one may need the video to gain investment, the other may need it to sell products. These are all the things a videographer has to think about within the first 10 minutes of our initial meeting, and that's why set prices do not work. However, I work with all sorts of clients for all sorts of campaigns, very large and very small and, inevitably, I have some interesting stories from these jobs! So it dawned on me... why not share them with the world?

The great thing about hitting it off straight away with a company is the trust that it instils in both businesses, and that’s what I have found working with the lovely Dreams Living. After our first shoot went so well a promotional advert shot at Wroxall Abbey in Warwickshire, Dreams Living kept returning to me for more videos, often approaching me with little to no ideas but with an ideal outcome, and so together we researched, discussed and created stories and styles for the videos to achieve these outcomes. A great thing about working with a company time and time again is that it just gets more trustful and relaxed each time; they know how I work and can relax more throughout the pre- and post-production phases, they can trust that I will be pleasant and polite to their clients or colleagues while on-set, and for me, I know they will pay on time and be decided with their amendments so we can finish a video and move onto the next. 

One of the great things about being a business’s only videographer is that it naturally establishes a brand’s look throughout all of their promotional videos, maintaining the continuity of styling and keeping a consistent theme throughout each marketing activity. Another great thing is that we can discuss and analyse what has worked exceedingly well in the past and focus on and grow from that, with all parties knowing and understanding as we achieved it together. 

The most important video I have worked on with Dreams Living is a presentational video that told a visual story about how well the UK market is working for them. Dreams Living are based in China and their English branch wanted to show and prove how well the company has grown in the UK, and that they were very capable of holding more stock in their warehouses as the demand is very much there. When discussing the style of the video, one thing that was very important to Dreams was to keep an English feel to the film; they wanted to show that they had fully embraced the English market.