Being a videographer is one of the best jobs in the world (in my biased opinion). No day is the same, no client is the same - every job is different. The reason I've decided to document some of the jobs I have had over the last couple of years is to clear up and shed some light on what the job entails, the endless bumps in the road that are endured and sometimes enjoyed (I like a challenge!) and why, when asked for set prices, I struggle to give them. If you choose to invest in videography to improve your marketing campaigns (which you should be doing in 2018!), the path we go down together isn't going to work for everyone. The style, pace, colouring, composition, structure and overall message used to market a big manufacturing business to gain investors isn't going to match the video created for a cute high street shop selling stuffed toys to children. In the same way, even if the business is the same, one may need the video to gain investment, the other may need it to sell products. These are all the things a videographer has to think about within the first 10 minutes of our initial meeting, and that's why set prices do not work. However, I work with all sorts of clients for all sorts of campaigns, very large and very small and, inevitably, I have some interesting stories from these jobs! So it dawned on me... why not share them with the world?
I worked with White’s Foodservice Equipment around the start of 2018, and I remember because I can still visualise those freezing cold and snowy nights! A few days before the shoot, I was contacted by their Online Marketing Coordinator who had heard about me from another company I’d worked with, and she had an idea for a shoot that really intrigued me, as it was very different to what I’m used to…
The differences began when she explained to me what the shoot will include: a ‘before and after’ style video of a pizza oven Strip & Clean in a very well-known shop. White’s Foodservice Equipment do thorough, deep oven cleans and wanted to advertise this to other venues that need their pizza oven cleansed. Not what I’m used to, but it sounded good to me!
The second difference was the fact that the marketing lady didn’t want me to film and edit the video and send it to her when it was finished; she wanted more control than that, so she gave me a list of shots and a rough storyboard, supplied me with details of the shoot and off I went, then, when I finished filming, she wanted me to simply send her the RAW files for her to edit - she knew exactly what the company needed, and preferred the control.
I thought this was worth mentioning in one of these interesting-job-story-blogs I’ve started writing, because as a videographer I pride myself with being able to work with all sorts of companies, for all sorts of shoots, and with all sorts of people. Some like to step back, give me the basics and then want a polished, perfect video handed to them with minimal effort on their part (which is all good with me!), however, others want to be involved every step of the way and know exactly what they want and how they want to achieve it (again, fine with me!). I worked to the company’s shot list and storyboard as closely as I could, and also used some initiative my end - getting additional shots that I knew the company would like and appreciate. When I delivered the footage to the marketing lady at White’s, she was very appreciative of my hard work and my willingness to listen to what she wanted and deliver exactly that.
I was impressed with how she put the footage together when I eventually saw it and respect the fact that some companies need to have more control of the media they’re showing to the world. I really enjoyed that shoot as it was style of production I’d never done before, and content that I’d never shot before - a different but interesting way of working.
I’m proud to say that White’s Foodservice Equipment must have enjoyed working with me too, as they got me back on board for another shoot a few months later, again, me filming to their shot list and sending over the RAW material. It’s good to be flexible – happy client, happy Sam!